Live Workshop Event

Tuesday, January 25th, 2022 | 8:45am to 12pm central

(Recorded video will be provided to all who register)

  • Tighten your message
  • Raise more awareness & funds
  • Grow your nonprofit faster

All marketing and fundraising success begin with your messaging.

If it's too long... good luck!

If it's confusing... donors will say "no".

If it's complicated... people will pass.

If your message isn't strong, you MUST tighten your Core Message in 2022.

What is a "Core Message"?

It is a powerful method for crafting the most succinct, compelling, and essential parts of your story to your audience.

Your core message can be used for:

  • Stronger Fundraising Asks
  • Appeal Emails that Work
  • Elevator Pitch
  • Video Scripts
  • Stronger Website
  • Social Media Content
  • And more...

After working with hundreds of nonprofits and helping raise over $100 million, we are convinced that this is one of the biggest opportunities to unlock greater giving... and growth for your cause.

During this session you will discover why all engagement starts with the "Core" message and you will create tools that will get you immediate results.

Successful organizations don’t get results from luck, they are using proven processes to increase engagement and access generosity.

You can too.

If you want different results you must think and behave differently.

This workshop will reshape the way you think about your story.

In this workshop Jesse Lane and other nonprofit experts will help you:

  • Audit your message for clarity.
  • Craft a clear and compelling "Core Message".
  • Plan all the places your "Core Message" can be shared.
  • Write a high performing email (or two).
  • Provide a foundation to raise more money and increase donor engagement in 2022.

What if I can't attend live on January 25th?

No problem, you can still participate by watching the recording we will send following the live event!

What will I walk away with?

  • A clear and powerful message you can use everywhere
  • Stronger website message
  • High-performing emails drafted and ready to send
  • Content for social media
  • A script for your next video
  • An elevator pitch
  • An effective message for your next donor meeting

Who is this for?

Nonprofit leaders and practitioners who have communication, fundraising, and/or marketing responsibilities.


  • Executive Directors
  • Founders
  • Board Members
  • Development Directors
  • Marketing Roles
  • Communications
  • Social Media Roles

Issues with Registration?

Contact us at [email protected] and we'll help you troubleshoot!