The Marketing Anatomy of a Growing Nonprofit
Rapidly Grow Your Nonprofit with this Proven Framework for Digital Marketing and Fundraising
I want to start growing my nonprofit now!
Grow Your Nonprofit, Faster
In this course, you will go from feeling overwhelmed and unsure about how to do storytelling, marketing and fundraising for your nonprofit to feeling prepared and confident. You'll finish the course with a rock-solid marketing plan and immediately begin to multiply your online audience, get new donors, increase giving, and grow your impact. Guaranteed.
Course Curriculum
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StartM1 L1: Brand Inspiration + Why Branding Is Essential & Powerful (15:38)
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StartM1 L2: The Fastest (& Most Fun) Way to Really Know Your Brand Personality (9:33)
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StartM1 L3: How To Make a Super Simple Style Guide (11:35)
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StartM1 L4: The Elements of an Unforgettable Story + How to Tell & Retell Your Stories (19:17)
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StartM1 L5: Telling Stories in an Ethical and Empowering Way (5:30)
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StartM2 L1: “The Shift” — The Secret to Successful Marketing (16:21)
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StartM2 L2: Why You Need an Advisory Council & How to Set One Up (17:48)
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StartM2 L3: Interview/Survey Your Council (11:28)
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StartM2 L4: Build Your Audience Avatar (9:50)
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StartM2 L5: Identify Your A-Team (8:01)
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StartM2 L6: Create a Major Donor Development Plan (21:04)
“Jesse was encouraging and did a great job of breaking down seemingly overwhelming tasks into manageable pieces. He’s very knowledgeable and genuinely cares about helping nonprofits succeed.“
-Ann Meythaler, Director, The CALL of Northwest Arkansas
Your Instructor
Jesse Lane is passionate about growing the reach of nonprofits through innovative marketing strategies.
He has been in the digital marketing industry for over 10 years, and in the nonprofit space for 8 years.
Before starting Branches Mission Lab, Jesse served in executive marketing positions at a global nonprofit, a creative agency focused on nonprofits, and a nonprofit technology company.
In his career, Jesse has worked alongside hundreds of nonprofit organizations of all shapes and sizes, launched dozens of marketing campaigns, and helped raise over a $100 million... and counting.