Module 1: How to Craft Your Compelling Brand Story
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M1 L1: Brand Inspiration + Why Branding Is Essential & Powerful (15:38)
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M1 L2: The Fastest (& Most Fun) Way to Really Know Your Brand Personality (9:33)
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M1 L3: How To Make a Super Simple Style Guide (11:35)
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M1 L4: The Elements of an Unforgettable Story + How to Tell & Retell Your Stories (19:17)
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M1 L5: Telling Stories in an Ethical and Empowering Way (5:30)
Module 2: How to Stop Your Audience in Their Tracks
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M2 L1: “The Shift” — The Secret to Successful Marketing (16:21)
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M2 L2: Why You Need an Advisory Council & How to Set One Up (17:48)
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M2 L3: Interview/Survey Your Council (11:28)
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M2 L4: Build Your Audience Avatar (9:50)
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M2 L5: Identify Your A-Team (8:01)
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M2 L6: Create a Major Donor Development Plan (21:04)
Module 3: How to Assemble Your Marketing Machine
Module 4: How to Quickly Makeover & Optimize Your Website
Module 5: How to Systematically Grow Your Social Media Engagement & Results
Module 6: How to Automate & Explode Your Email List Growth & Results
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M6 L1: Redeeming Email with an Audience-Centric Email Strategy (21:21)
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M6 L2: How to Increase Open and Engagement Rates (+ a Secret Weapon) (28:52)
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M6 L3: How to Automate Emails and Why It’s So Important (8:07)
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M6 L4: Building Your Email Plan / Calendar (13:20)
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M6 L5: How to Grow Your Email List Size (31:18)
Module 7: How to Reach New Audiences with Influential Allies
Module 8: How to Scale Audience Size & Results with Targeted Ads
