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The Marketing Anatomy of a Growing Nonprofit
Welcome!
Welcome + How to Succeed with this Course (2:50)
Module 1: How to Craft Your Compelling Brand Story
M1 L1: Brand Inspiration + Why Branding Is Essential & Powerful (15:38)
M1 L2: The Fastest (& Most Fun) Way to Really Know Your Brand Personality (9:33)
M1 L3: How To Make a Super Simple Style Guide (11:35)
M1 L4: The Elements of an Unforgettable Story + How to Tell & Retell Your Stories (19:17)
M1 L5: Telling Stories in an Ethical and Empowering Way (5:30)
Module 2: How to Stop Your Audience in Their Tracks
M2 L1: “The Shift” — The Secret to Successful Marketing (16:21)
M2 L2: Why You Need an Advisory Council & How to Set One Up (17:48)
M2 L3: Interview/Survey Your Council (11:28)
M2 L4: Build Your Audience Avatar (9:50)
M2 L5: Identify Your A-Team (8:01)
M2 L6: Create a Major Donor Development Plan (21:04)
Module 3: How to Assemble Your Marketing Machine
M3 L1: Map Your Ideal Audience Journey (22:12)
M3 L2: Identify Irresistible Invitations for Your Audience (18:32)
M3 L3: Start Your Messaging Matrix (6:50)
M3 L4: Create Your Content Calendar (5:39)
Module 4: How to Quickly Makeover & Optimize Your Website
M4 L1: Evaluate Your Current Website (9:31)
M4 L2: Re-Design/Re-Align Your Site with Your Brand Style and Voice (8:32)
M4 L3: Re-Center Your Site on Your Audience (18:14)
M4 L4: Re-Focus Your Site on Your Top Goals (10:49)
M4 L5: Refresh and A/B Test Your Site Content (13:45)
Module 5: How to Systematically Grow Your Social Media Engagement & Results
M5 L1: SIC Trick to Social Success (12:18)
M5 L2: Be Social and Systematically Grow Your Social Media Audience (27:20)
M5 L3: Be Intentional: Set Your Goal for Social Media (15:14)
M5 L4: Be Consistent: Brand Alignment, Creative Strategy and Content Calendar (16:06)
Module 6: How to Automate & Explode Your Email List Growth & Results
M6 L1: Redeeming Email with an Audience-Centric Email Strategy (21:21)
M6 L2: How to Increase Open and Engagement Rates (+ a Secret Weapon) (28:52)
M6 L3: How to Automate Emails and Why It’s So Important (8:07)
M6 L4: Building Your Email Plan / Calendar (13:20)
M6 L5: How to Grow Your Email List Size (31:18)
Module 7: How to Reach New Audiences with Influential Allies
M7 L1: Why Influencer Marketing is a Big Deal (26:56)
M7 L2: How to Identify Your Potential Allies (9:20)
M7 L3: The Formula for Triple Wins (26:11)
M7 L4: Your Outreach Plan (27:26)
M7 L5: Retention & Scaling Up (20:57)
Module 8: How to Scale Audience Size & Results with Targeted Ads
M8 L1: Essential Principles for Effective Advertising (19:12)
M8 L2: Targeting the Right Audience (29:11)
M8 L3: Creative, Copy + Ad Setup (48:03)
M8 L4: Introduction to Google Advertising (19:57)
M8 L5: Building Your Advertising Plan & Calendar (14:10)
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M6 L4: Building Your Email Plan / Calendar
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